I turned on my camera and….I heard crickets!

What’s the point of conducting a Facebook Live if no one shows up?

How many times do I have to do a Facebook Live and no one is tuned in?

These are the questions that I am asked almost weekly.

My answer is uncomplicated…Promote the heck out of them!

I realize it.  One of the most frustrating feelings as a coach or consultant who yearns to expand your business by utilizing a video marketing strategy is the tussle to increase visibility.

I too remember when I began conducting Facebook Lives.  In addition to being crazy nervous and in my head with my perfection issues, battling the feeling of failure was at the top of the list.

Is it my look?

Is it my accent?

Why should anyone listen to me?

And a list of other “stuff” that is too long for this post.

Nonetheless, one day, I received an email from someone I admired and followed in the industry.  And in that email was an invitation for me to join them LIVE!

My light bulb went off!  If they were using emails to promote their lives, what was stopping me from doing the same?

NOTHING!

Subsequently, I took it a few steps further.  How about sending invitations on all the platforms that I use?  Everywhere I had an audience should be where I promote my Facebook Lives!

Here  are 5 Effortless But Overlooked Ways to Promote Your Facebook Lives

1. Create an event on your Facebook profile, group, or page.  If you have a group, once you create the event Facebook would automatically send an invite to your members.
2. Use the Live video scheduling option.  This can be done directly in Facebook or you can use a third-party app such as BeLive.tv or Streamyard.  This option will give you a link to your pre-scheduled video that you can share across your other social platforms.
3. Send an email out to your list prior to your Facebook Live. Since you’re using email, give your list at least 24-hours notice.
4. Create a graphic with the scheduled date and time and post an update on your other social sites about 5-15 minutes prior to going Live.
5. Notify your audience via Text Message or Messenger Bot by posting an update there as well.

It’s time to place an end to frustration by applying small-scale planning! I know that you’ll be amazed by what this effortless preparation can achieve!

It’s your time to #SHINE